The average revenue per music streaming advertising user (ARPU) in Singapore was forecast to continuously decrease between 2024 and 2027 by in total 0.2 U.S. dollars. According to this forecast, in 2027, the indicator will have decreased for the fourth consecutive year to 6.08 U.S. dollars.
Data provided by Statista Market Insights are estimates.
Definition
Music streaming advertising refers to the promotion of products, services, or brands through audio and display ads placed within music streaming services. Music streaming services are online platforms that allow users to listen to music on-demand, either for free with advertisements or through a paid subscription. Music streaming advertising can take different forms, including audio ads that play between songs, sponsored playlists, display ads that appear on the platform, and video ads that play before or during music videos. Advertisers can target their ads to specific demographics, interests, or behaviors, and measure their effectiveness through metrics such as listener engagement, click-through rates, or conversions.
Additional information:
Music streaming advertising comprises advertising spending, users, average revenue per user and penetration. The market only displays B2B spending. Figures are based on music streaming advertising spending and exclude agency commissions, rebates, production costs, and taxes.
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Statista. (January 3, 2024). Revenue per user of music streaming advertising in Singapore 2017-2027 (in U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/forecasts/1365358/singapore-music-streaming-average-revenue-per-user
Statista. "Revenue per user of music streaming advertising in Singapore 2017-2027 (in U.S. dollars)." Chart. January 3, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/forecasts/1365358/singapore-music-streaming-average-revenue-per-user
Statista. (2024). Revenue per user of music streaming advertising in Singapore 2017-2027 (in U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/forecasts/1365358/singapore-music-streaming-average-revenue-per-user
Statista. "Revenue per User of Music Streaming Advertising in Singapore 2017-2027 (in U.S. Dollars)." Statista, Statista Inc., 3 Jan 2024, https://www.statista.com/forecasts/1365358/singapore-music-streaming-average-revenue-per-user
Statista, Revenue per user of music streaming advertising in Singapore 2017-2027 (in U.S. dollars) Statista, https://www.statista.com/forecasts/1365358/singapore-music-streaming-average-revenue-per-user (last visited December 22, 2024)
Revenue per user of music streaming advertising in Singapore 2017-2027 (in U.S. dollars) [Graph], Statista, January 3, 2024. [Online]. Available: https://www.statista.com/forecasts/1365358/singapore-music-streaming-average-revenue-per-user
