In Brazil, the volume of the at home energy and sports drinks market stood at 134 million liters in 2022. Out-of-home energy and sports drinks had a volume of 12.6 million liters that year. Statista Consumer Market Insights estimates that the at home channel for energy and sports drinks is decreasing slightly, reaching 130.5 million liters by 2027, while the out-of-home channel will rise to 14.7 million liters.
At home and out-of-home volume of the energy and sports drinks market in Brazil from 2014 to 2027
(in million liters)
The Energy & Sports Drinks segment includes energy drinks and sports drinks. Energy drinks are a type of beverage containing stimulant compounds, which are marketed as providing functional benefits such as mental and physical stimulation. The functionality of an energy drink is typically obtained from ingredients such as caffeine, taurine, and glucose. Coffee, tea, and other naturally caffeinated drinks, as well as caffeinated soft drinks such as cola, are not considered energy drinks. Sports drinks are functional beverages specifically designed to help athletes and other active people replace water, electrolytes, and energy before, during, and after exercise.
The market for Non-Alcoholic Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.
All figures are estimates. A detailed methodology can be found in Statista Consumer Market Insights.
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Statista. (February 8, 2023). At home and out-of-home volume of the energy and sports drinks market in Brazil from 2014 to 2027 (in million liters) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/forecasts/1365343/brazil-energy-and-sports-drinks-at-home-and-out-of-home-volume
Statista. "At home and out-of-home volume of the energy and sports drinks market in Brazil from 2014 to 2027 (in million liters)." Chart. February 8, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/forecasts/1365343/brazil-energy-and-sports-drinks-at-home-and-out-of-home-volume
Statista. (2023). At home and out-of-home volume of the energy and sports drinks market in Brazil from 2014 to 2027 (in million liters). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/forecasts/1365343/brazil-energy-and-sports-drinks-at-home-and-out-of-home-volume
Statista. "At Home and Out-of-home Volume of The Energy and Sports Drinks Market in Brazil from 2014 to 2027 (in Million Liters)." Statista, Statista Inc., 8 Feb 2023, https://www.statista.com/forecasts/1365343/brazil-energy-and-sports-drinks-at-home-and-out-of-home-volume
Statista, At home and out-of-home volume of the energy and sports drinks market in Brazil from 2014 to 2027 (in million liters) Statista, https://www.statista.com/forecasts/1365343/brazil-energy-and-sports-drinks-at-home-and-out-of-home-volume (last visited December 23, 2024)
At home and out-of-home volume of the energy and sports drinks market in Brazil from 2014 to 2027 (in million liters) [Graph], Statista, February 8, 2023. [Online]. Available: https://www.statista.com/forecasts/1365343/brazil-energy-and-sports-drinks-at-home-and-out-of-home-volume