At home and out-of-home volume of non-carbonated soft drinks in Brazil 2014-2027

Data provided by Statista Market Insights are estimates.

Definition:

Non-Carbonated Soft Drinks here sum up non-alcoholic liquid refreshment beverages that are not artificially carbonated. These include a variety of drinks like fruit juice nectars (with a fruit juice content of 25-99%), fruit-juice-based refreshment beverages (with a fruit juice content of less than 25%), as well as valued-added or flavoured water. Ready-to-Drink (RTD) Coffee & Tea Drinks have been moved to a seperate category in the Non-Alcoholic Drinks market, it is now out-of-scope.

Additonal Information:

The market for Non-Alcoholic Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This means, market totals are not comparable to published data from prior years.