In Brazil, the share of volume of the at home juices market stood at 89 percent in 2022. Out-of-home juices had a volume share of 11 percent that year. Statista Consumer Market Insights estimates that the at home channel for juices is decreasing slightly, reaching 87 percent of all volume by 2027, while the out-of-home channel will rise to 13 percent.
At home and out-of-home volume share of the juices market in Brazil from 2014 to 2027
This segment consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. These juices can be directly pressed or from concentrate. Not included are fruit nectars or other drinks which do not have 100% fruit juice content. Fruit nectars with limited fruit content and juice-based soft drinks are not included here.
The segment consists of 6 subsegments:
Orange Juice
Apple Juice
Grapefruit Juice
Pineapple Juice
Grape Juice
Other Juice, Juice Mixtures & Smoothies
Prominent brand manufacturers of fruit juices are the Coca-Cola Corporation (e.g. Innocent), PepsiCo (e.g. Tropicana), and Del Monte.
The market for Non-Alcoholic Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This means, market totals are not comparable to published data from prior years. The price per unit always references liters as a base unit. One liter of Juice roughly equals 3 to 5 servings (of 0.33 or 0.2 liters each).
All figures are estimates. A detailed methodology can be found in Statista Consumer Market Insights.
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Statista. (February 8, 2023). At home and out-of-home volume share of the juices market in Brazil from 2014 to 2027 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/forecasts/1365320/brazil-juices-at-home-and-out-of-home-volume-share
Statista. "At home and out-of-home volume share of the juices market in Brazil from 2014 to 2027." Chart. February 8, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/forecasts/1365320/brazil-juices-at-home-and-out-of-home-volume-share
Statista. (2023). At home and out-of-home volume share of the juices market in Brazil from 2014 to 2027. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/forecasts/1365320/brazil-juices-at-home-and-out-of-home-volume-share
Statista. "At Home and Out-of-home Volume Share of The Juices Market in Brazil from 2014 to 2027." Statista, Statista Inc., 8 Feb 2023, https://www.statista.com/forecasts/1365320/brazil-juices-at-home-and-out-of-home-volume-share
Statista, At home and out-of-home volume share of the juices market in Brazil from 2014 to 2027 Statista, https://www.statista.com/forecasts/1365320/brazil-juices-at-home-and-out-of-home-volume-share (last visited December 23, 2024)
At home and out-of-home volume share of the juices market in Brazil from 2014 to 2027 [Graph], Statista, February 8, 2023. [Online]. Available: https://www.statista.com/forecasts/1365320/brazil-juices-at-home-and-out-of-home-volume-share