amazon.se: e-commerce net sales share per category 2023

amazon.se: e-commerce net sales share per category in 2023

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Release date

March 2024

Region

Europe

Survey time period

2023

Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. 

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For additional information and a definition of the product categories please visit the methodology page on ecommercedb.com.

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