Leading criteria for buying personal care products among elderly in China 2022

Leading decision-making factors for buying personal care products in China as of December 2022

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Number of respondents

5,325 respondents

Age group

50-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Based on which criteria do you usually select your body care and cosmetics products?"

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