Importance of cheap products among elderly in China 2022, by category

Share of senior shoppers who prefer low-priced products in China as of December 2022, by category

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Number of respondents

5,325 respondents

Age group

50-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "For which of these products is a low price of particular importance to you?"

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Demographical background

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