Sarotti brand profile in Germany 2022
When it comes to chocolate eaters, brand awareness of Sarotti is at 74% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sarotti in Germany?
In total, 22% of German chocolate eaters say they like Sarotti. However, in actuality, among the 74% of German respondents who know Sarotti, 30% of people like the brand.
What is the usage share of Sarotti in Germany?
All in all, 12% of chocolate eaters in Germany use Sarotti. That means, of the 74% who know the brand, 16% use them.
How loyal are the customers of Sarotti?
Around 9% of chocolate eaters in Germany say they are likely to use Sarotti again. Set in relation to the 12% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Sarotti in Germany?
In October 2022, about 4% of German chocolate eaters had heard about Sarotti in the media, on social media, or in advertising over the past three months. Of the 74% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around Sarotti in Germany.
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