ja! brand profile in Germany 2022
When it comes to frozen pizza eaters, brand awareness of ja! is at 86% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ja! in Germany?
In total, 22% of German frozen pizza eaters say they like ja!. However, in actuality, among the 86% of German respondents who know ja!, 26% of people like the brand.
What is the usage share of ja! in Germany?
All in all, 21% of frozen pizza eaters in Germany use ja!. That means, of the 86% who know the brand, 24% use them.
How loyal are the customers of ja!?
Around 16% of frozen pizza eaters in Germany say they are likely to use ja! again. Set in relation to the 21% usage share of the brand, this means that 76% of their customers show loyalty to the brand.
What's the buzz around ja! in Germany?
In October 2022, about 8% of German frozen pizza eaters had heard about ja! in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around ja! in Germany.
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