Toblerone brand profile in Germany 2022
How high is the brand awareness of Toblerone in Germany?
When it comes to chocolate eaters, brand awareness of Toblerone is at 89% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Toblerone in Germany?
In total, 41% of German chocolate eaters say they like Toblerone. However, in actuality, among the 89% of German respondents who know Toblerone, 46% of people like the brand.
What is the usage share of Toblerone in Germany?
All in all, 29% of chocolate eaters in Germany use Toblerone. That means, of the 89% who know the brand, 33% use them.
How loyal are the customers of Toblerone?
Around 24% of chocolate eaters in Germany say they are likely to use Toblerone again. Set in relation to the 29% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Toblerone in Germany?
In October 2022, about 10% of German chocolate eaters had heard about Toblerone in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Toblerone in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to chocolate eaters, brand awareness of Toblerone is at 89% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Toblerone in Germany?
In total, 41% of German chocolate eaters say they like Toblerone. However, in actuality, among the 89% of German respondents who know Toblerone, 46% of people like the brand.
What is the usage share of Toblerone in Germany?
All in all, 29% of chocolate eaters in Germany use Toblerone. That means, of the 89% who know the brand, 33% use them.
How loyal are the customers of Toblerone?
Around 24% of chocolate eaters in Germany say they are likely to use Toblerone again. Set in relation to the 29% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Toblerone in Germany?
In October 2022, about 10% of German chocolate eaters had heard about Toblerone in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Toblerone in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
