Bluna brand profile in Germany 2022
When it comes to soft drink drinkers, brand awareness of Bluna is at 66% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bluna in Germany?
In total, 14% of German soft drink drinkers say they like Bluna. However, in actuality, among the 66% of German respondents who know Bluna, 21% of people like the brand.
What is the usage share of Bluna in Germany?
All in all, 8% of soft drink drinkers in Germany use Bluna. That means, of the 66% who know the brand, 12% use them.
How loyal are the drinkers of Bluna?
Around 6% of soft drink drinkers in Germany say they are likely to use Bluna again. Set in relation to the 8% usage share of the brand, this means that 75% of their drinkers show loyalty to the brand.
What's the buzz around Bluna in Germany?
In October 2022, about 6% of German soft drink drinkers had heard about Bluna in the media, on social media, or in advertising over the past three months. Of the 66% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Bluna in Germany.
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