Aperol brand profile in the UK 2022
How high is the brand awareness of Aperol in the UK?
When it comes to spirits drinkers, brand awareness of Aperol is at 55% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Aperol in the UK?
In total, 13% of UK spirits drinkers say they like Aperol. However, in actuality, among the 55% of UK respondents who know Aperol, 24% of people like the brand.
What is the usage share of Aperol in the UK?
All in all, 12% of spirits drinkers in the UK use Aperol. That means, of the 55% who know the brand, 22% use them.
How loyal are the drinkers of Aperol?
Around 8% of spirits drinkers in the UK say they are likely to use Aperol again. Set in relation to the 12% usage share of the brand, this means that 67% of their drinkers show loyalty to the brand.
What's the buzz around Aperol in the UK?
In October 2022, about 10% of UK spirits drinkers had heard about Aperol in the media, on social media, or in advertising over the past three months. Of the 55% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Aperol in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Aperol is at 55% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Aperol in the UK?
In total, 13% of UK spirits drinkers say they like Aperol. However, in actuality, among the 55% of UK respondents who know Aperol, 24% of people like the brand.
What is the usage share of Aperol in the UK?
All in all, 12% of spirits drinkers in the UK use Aperol. That means, of the 55% who know the brand, 22% use them.
How loyal are the drinkers of Aperol?
Around 8% of spirits drinkers in the UK say they are likely to use Aperol again. Set in relation to the 12% usage share of the brand, this means that 67% of their drinkers show loyalty to the brand.
What's the buzz around Aperol in the UK?
In October 2022, about 10% of UK spirits drinkers had heard about Aperol in the media, on social media, or in advertising over the past three months. Of the 55% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Aperol in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
