KoRo brand profile in Germany 2022
How high is the brand awareness of KoRo in Germany?
When it comes to oat milk drinkers, brand awareness of KoRo is at 29% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is KoRo in Germany?
In total, 7% of German oat milk drinkers say they like KoRo. However, in actuality, among the 29% of German respondents who know KoRo, 24% of people like the brand.
What is the usage share of KoRo in Germany?
All in all, 7% of oat milk drinkers in Germany use KoRo. That means, of the 29% who know the brand, 24% use them.
How loyal are the drinkers of KoRo?
Around 4% of oat milk drinkers in Germany say they are likely to use KoRo again. Set in relation to the 7% usage share of the brand, this means that 57% of their drinkers show loyalty to the brand.
What's the buzz around KoRo in Germany?
In October 2022, about 7% of German oat milk drinkers had heard about KoRo in the media, on social media, or in advertising over the past three months. Of the 29% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around KoRo in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to oat milk drinkers, brand awareness of KoRo is at 29% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is KoRo in Germany?
In total, 7% of German oat milk drinkers say they like KoRo. However, in actuality, among the 29% of German respondents who know KoRo, 24% of people like the brand.
What is the usage share of KoRo in Germany?
All in all, 7% of oat milk drinkers in Germany use KoRo. That means, of the 29% who know the brand, 24% use them.
How loyal are the drinkers of KoRo?
Around 4% of oat milk drinkers in Germany say they are likely to use KoRo again. Set in relation to the 7% usage share of the brand, this means that 57% of their drinkers show loyalty to the brand.
What's the buzz around KoRo in Germany?
In October 2022, about 7% of German oat milk drinkers had heard about KoRo in the media, on social media, or in advertising over the past three months. Of the 29% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around KoRo in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
