Orangina brand profile in the UK 2022
How high is the brand awareness of Orangina in the UK?
When it comes to soft drink drinkers, brand awareness of Orangina is at 82% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Orangina in the UK?
In total, 25% of UK soft drink drinkers say they like Orangina. However, in actuality, among the 82% of UK respondents who know Orangina, 30% of people like the brand.
What is the usage share of Orangina in the UK?
All in all, 12% of soft drink drinkers in the UK use Orangina. That means, of the 82% who know the brand, 15% use them.
How loyal are the drinkers of Orangina?
Around 9% of soft drink drinkers in the UK say they are likely to use Orangina again. Set in relation to the 12% usage share of the brand, this means that 75% of their drinkers show loyalty to the brand.
What's the buzz around Orangina in the UK?
In October 2022, about 4% of UK soft drink drinkers had heard about Orangina in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around Orangina in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to soft drink drinkers, brand awareness of Orangina is at 82% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Orangina in the UK?
In total, 25% of UK soft drink drinkers say they like Orangina. However, in actuality, among the 82% of UK respondents who know Orangina, 30% of people like the brand.
What is the usage share of Orangina in the UK?
All in all, 12% of soft drink drinkers in the UK use Orangina. That means, of the 82% who know the brand, 15% use them.
How loyal are the drinkers of Orangina?
Around 9% of soft drink drinkers in the UK say they are likely to use Orangina again. Set in relation to the 12% usage share of the brand, this means that 75% of their drinkers show loyalty to the brand.
What's the buzz around Orangina in the UK?
In October 2022, about 4% of UK soft drink drinkers had heard about Orangina in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around Orangina in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
