Vimto brand profile in the UK 2022
How high is the brand awareness of Vimto in the UK?
When it comes to soft drink drinkers, brand awareness of Vimto is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vimto in the UK?
In total, 30% of UK soft drink drinkers say they like Vimto. However, in actuality, among the 92% of UK respondents who know Vimto, 33% of people like the brand.
What is the usage share of Vimto in the UK?
All in all, 25% of soft drink drinkers in the UK use Vimto. That means, of the 92% who know the brand, 27% use them.
How loyal are the drinkers of Vimto?
Around 21% of soft drink drinkers in the UK say they are likely to use Vimto again. Set in relation to the 25% usage share of the brand, this means that 84% of their drinkers show loyalty to the brand.
What's the buzz around Vimto in the UK?
In October 2022, about 6% of UK soft drink drinkers had heard about Vimto in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Vimto in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to soft drink drinkers, brand awareness of Vimto is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vimto in the UK?
In total, 30% of UK soft drink drinkers say they like Vimto. However, in actuality, among the 92% of UK respondents who know Vimto, 33% of people like the brand.
What is the usage share of Vimto in the UK?
All in all, 25% of soft drink drinkers in the UK use Vimto. That means, of the 92% who know the brand, 27% use them.
How loyal are the drinkers of Vimto?
Around 21% of soft drink drinkers in the UK say they are likely to use Vimto again. Set in relation to the 25% usage share of the brand, this means that 84% of their drinkers show loyalty to the brand.
What's the buzz around Vimto in the UK?
In October 2022, about 6% of UK soft drink drinkers had heard about Vimto in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Vimto in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
