dennree Hafer Drink brand profile in Germany 2022
When it comes to oat milk drinkers, brand awareness of dennree Hafer Drink is at 47% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is dennree Hafer Drink in Germany?
In total, 11% of German oat milk drinkers say they like dennree Hafer Drink. However, in actuality, among the 47% of German respondents who know dennree Hafer Drink, 23% of people like the brand.
What is the usage share of dennree Hafer Drink in Germany?
All in all, 10% of oat milk drinkers in Germany use dennree Hafer Drink. That means, of the 47% who know the brand, 21% use them.
How loyal are the drinkers of dennree Hafer Drink?
Around 7% of oat milk drinkers in Germany say they are likely to use dennree Hafer Drink again. Set in relation to the 10% usage share of the brand, this means that 70% of their drinkers show loyalty to the brand.
What's the buzz around dennree Hafer Drink in Germany?
In October 2022, about 7% of German oat milk drinkers had heard about dennree Hafer Drink in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around dennree Hafer Drink in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.