Pimm's brand profile in the UK 2022
How high is the brand awareness of Pimm's in the UK?
When it comes to spirits drinkers, brand awareness of Pimm's is at 85% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Pimm's in the UK?
In total, 27% of UK spirits drinkers say they like Pimm's. However, in actuality, among the 85% of UK respondents who know Pimm's, 32% of people like the brand.
What is the usage share of Pimm's in the UK?
All in all, 19% of spirits drinkers in the UK use Pimm's. That means, of the 85% who know the brand, 22% use them.
How loyal are the drinkers of Pimm's?
Around 15% of spirits drinkers in the UK say they are likely to use Pimm's again. Set in relation to the 19% usage share of the brand, this means that 79% of their drinkers show loyalty to the brand.
What's the buzz around Pimm's in the UK?
In October 2022, about 8% of UK spirits drinkers had heard about Pimm's in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Pimm's in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Pimm's is at 85% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Pimm's in the UK?
In total, 27% of UK spirits drinkers say they like Pimm's. However, in actuality, among the 85% of UK respondents who know Pimm's, 32% of people like the brand.
What is the usage share of Pimm's in the UK?
All in all, 19% of spirits drinkers in the UK use Pimm's. That means, of the 85% who know the brand, 22% use them.
How loyal are the drinkers of Pimm's?
Around 15% of spirits drinkers in the UK say they are likely to use Pimm's again. Set in relation to the 19% usage share of the brand, this means that 79% of their drinkers show loyalty to the brand.
What's the buzz around Pimm's in the UK?
In October 2022, about 8% of UK spirits drinkers had heard about Pimm's in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Pimm's in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
