Coca-Cola brand profile in Germany 2022
When it comes to soft drink drinkers, brand awareness of Coca-Cola is at 98% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Coca-Cola in Germany?
In total, 72% of German soft drink drinkers say they like Coca-Cola. However, in actuality, among the 98% of German respondents who know Coca-Cola, 73% of people like the brand.
What is the usage share of Coca-Cola in Germany?
All in all, 73% of soft drink drinkers in Germany use Coca-Cola. That means, of the 98% who know the brand, 74% use them.
How loyal are the drinkers of Coca-Cola?
Around 65% of soft drink drinkers in Germany say they are likely to use Coca-Cola again. Set in relation to the 73% usage share of the brand, this means that 89% of their drinkers show loyalty to the brand.
What's the buzz around Coca-Cola in Germany?
In October 2022, about 51% of German soft drink drinkers had heard about Coca-Cola in the media, on social media, or in advertising over the past three months. Of the 98% who know the brand, that's 52%, meaning at the time of the survey there's considerable buzz around Coca-Cola in Germany.
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