Fanta brand profile in Germany 2022
When it comes to soft drink drinkers, brand awareness of Fanta is at 95% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fanta in Germany?
In total, 54% of German soft drink drinkers say they like Fanta. However, in actuality, among the 95% of German respondents who know Fanta, 57% of people like the brand.
What is the usage share of Fanta in Germany?
All in all, 50% of soft drink drinkers in Germany use Fanta. That means, of the 95% who know the brand, 53% use them.
How loyal are the drinkers of Fanta?
Around 41% of soft drink drinkers in Germany say they are likely to use Fanta again. Set in relation to the 50% usage share of the brand, this means that 82% of their drinkers show loyalty to the brand.
What's the buzz around Fanta in Germany?
In October 2022, about 22% of German soft drink drinkers had heard about Fanta in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Fanta in Germany.
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