Mølk brand profile in Germany 2022
How high is the brand awareness of Mølk in Germany?
When it comes to oat milk drinkers, brand awareness of Mølk is at 21% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mølk in Germany?
In total, 4% of German oat milk drinkers say they like Mølk. However, in actuality, among the 21% of German respondents who know Mølk, 19% of people like the brand.
What is the usage share of Mølk in Germany?
All in all, 5% of oat milk drinkers in Germany use Mølk. That means, of the 21% who know the brand, 24% use them.
How loyal are the drinkers of Mølk?
Around 3% of oat milk drinkers in Germany say they are likely to use Mølk again. Set in relation to the 5% usage share of the brand, this means that 60% of their drinkers show loyalty to the brand.
What's the buzz around Mølk in Germany?
In October 2022, about 3% of German oat milk drinkers had heard about Mølk in the media, on social media, or in advertising over the past three months. Of the 21% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Mølk in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to oat milk drinkers, brand awareness of Mølk is at 21% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mølk in Germany?
In total, 4% of German oat milk drinkers say they like Mølk. However, in actuality, among the 21% of German respondents who know Mølk, 19% of people like the brand.
What is the usage share of Mølk in Germany?
All in all, 5% of oat milk drinkers in Germany use Mølk. That means, of the 21% who know the brand, 24% use them.
How loyal are the drinkers of Mølk?
Around 3% of oat milk drinkers in Germany say they are likely to use Mølk again. Set in relation to the 5% usage share of the brand, this means that 60% of their drinkers show loyalty to the brand.
What's the buzz around Mølk in Germany?
In October 2022, about 3% of German oat milk drinkers had heard about Mølk in the media, on social media, or in advertising over the past three months. Of the 21% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Mølk in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
