R Whites brand profile in the UK 2022
When it comes to soft drink drinkers, brand awareness of R Whites is at 72% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is R Whites in the UK?
In total, 25% of UK soft drink drinkers say they like R Whites. However, in actuality, among the 72% of UK respondents who know R Whites, 35% of people like the brand.
What is the usage share of R Whites in the UK?
All in all, 16% of soft drink drinkers in the UK use R Whites. That means, of the 72% who know the brand, 22% use them.
How loyal are the drinkers of R Whites?
Around 13% of soft drink drinkers in the UK say they are likely to use R Whites again. Set in relation to the 16% usage share of the brand, this means that 81% of their drinkers show loyalty to the brand.
What's the buzz around R Whites in the UK?
In October 2022, about 4% of UK soft drink drinkers had heard about R Whites in the media, on social media, or in advertising over the past three months. Of the 72% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around R Whites in the UK.
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