Natural Cool brand profile in Germany 2022
When it comes to frozen pizza eaters, brand awareness of Natural Cool is at 15% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Natural Cool in Germany?
In total, 2% of German frozen pizza eaters say they like Natural Cool. However, in actuality, among the 15% of German respondents who know Natural Cool, 13% of people like the brand.
What is the usage share of Natural Cool in Germany?
All in all, 2% of frozen pizza eaters in Germany use Natural Cool. That means, of the 15% who know the brand, 13% use them.
How loyal are the customers of Natural Cool?
Around 1% of frozen pizza eaters in Germany say they are likely to use Natural Cool again. Set in relation to the 2% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Natural Cool in Germany?
In October 2022, about 1% of German frozen pizza eaters had heard about Natural Cool in the media, on social media, or in advertising over the past three months. Of the 15% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Natural Cool in Germany.
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