Jim Beam brand profile in Germany 2022
How high is the brand awareness of Jim Beam in Germany?
When it comes to spirits drinkers, brand awareness of Jim Beam is at 89% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jim Beam in Germany?
In total, 25% of German spirits drinkers say they like Jim Beam. However, in actuality, among the 89% of German respondents who know Jim Beam, 28% of people like the brand.
What is the usage share of Jim Beam in Germany?
All in all, 19% of spirits drinkers in Germany use Jim Beam. That means, of the 89% who know the brand, 21% use them.
How loyal are the drinkers of Jim Beam?
Around 15% of spirits drinkers in Germany say they are likely to use Jim Beam again. Set in relation to the 19% usage share of the brand, this means that 79% of their drinkers show loyalty to the brand.
What's the buzz around Jim Beam in Germany?
In October 2022, about 10% of German spirits drinkers had heard about Jim Beam in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Jim Beam in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Jim Beam is at 89% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jim Beam in Germany?
In total, 25% of German spirits drinkers say they like Jim Beam. However, in actuality, among the 89% of German respondents who know Jim Beam, 28% of people like the brand.
What is the usage share of Jim Beam in Germany?
All in all, 19% of spirits drinkers in Germany use Jim Beam. That means, of the 89% who know the brand, 21% use them.
How loyal are the drinkers of Jim Beam?
Around 15% of spirits drinkers in Germany say they are likely to use Jim Beam again. Set in relation to the 19% usage share of the brand, this means that 79% of their drinkers show loyalty to the brand.
What's the buzz around Jim Beam in Germany?
In October 2022, about 10% of German spirits drinkers had heard about Jim Beam in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Jim Beam in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
