MOMA brand profile in the UK 2022
How high is the brand awareness of MOMA in the UK?
When it comes to oat milk drinkers, brand awareness of MOMA is at 32% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is MOMA in the UK?
In total, 9% of UK oat milk drinkers say they like MOMA. However, in actuality, among the 32% of UK respondents who know MOMA, 28% of people like the brand.
What is the usage share of MOMA in the UK?
All in all, 7% of oat milk drinkers in the UK use MOMA. That means, of the 32% who know the brand, 22% use them.
How loyal are the drinkers of MOMA?
Around 5% of oat milk drinkers in the UK say they are likely to use MOMA again. Set in relation to the 7% usage share of the brand, this means that 71% of their drinkers show loyalty to the brand.
What's the buzz around MOMA in the UK?
In October 2022, about 6% of UK oat milk drinkers had heard about MOMA in the media, on social media, or in advertising over the past three months. Of the 32% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around MOMA in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to oat milk drinkers, brand awareness of MOMA is at 32% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is MOMA in the UK?
In total, 9% of UK oat milk drinkers say they like MOMA. However, in actuality, among the 32% of UK respondents who know MOMA, 28% of people like the brand.
What is the usage share of MOMA in the UK?
All in all, 7% of oat milk drinkers in the UK use MOMA. That means, of the 32% who know the brand, 22% use them.
How loyal are the drinkers of MOMA?
Around 5% of oat milk drinkers in the UK say they are likely to use MOMA again. Set in relation to the 7% usage share of the brand, this means that 71% of their drinkers show loyalty to the brand.
What's the buzz around MOMA in the UK?
In October 2022, about 6% of UK oat milk drinkers had heard about MOMA in the media, on social media, or in advertising over the past three months. Of the 32% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around MOMA in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
