Jägermeister brand profile in Germany 2022
How high is the brand awareness of Jägermeister in Germany?
When it comes to spirits drinkers, brand awareness of Jägermeister is at 92% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jägermeister in Germany?
In total, 32% of German spirits drinkers say they like Jägermeister. However, in actuality, among the 92% of German respondents who know Jägermeister, 35% of people like the brand.
What is the usage share of Jägermeister in Germany?
All in all, 27% of spirits drinkers in Germany use Jägermeister. That means, of the 92% who know the brand, 29% use them.
How loyal are the drinkers of Jägermeister?
Around 23% of spirits drinkers in Germany say they are likely to use Jägermeister again. Set in relation to the 27% usage share of the brand, this means that 85% of their drinkers show loyalty to the brand.
What's the buzz around Jägermeister in Germany?
In October 2022, about 23% of German spirits drinkers had heard about Jägermeister in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Jägermeister in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Jägermeister is at 92% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jägermeister in Germany?
In total, 32% of German spirits drinkers say they like Jägermeister. However, in actuality, among the 92% of German respondents who know Jägermeister, 35% of people like the brand.
What is the usage share of Jägermeister in Germany?
All in all, 27% of spirits drinkers in Germany use Jägermeister. That means, of the 92% who know the brand, 29% use them.
How loyal are the drinkers of Jägermeister?
Around 23% of spirits drinkers in Germany say they are likely to use Jägermeister again. Set in relation to the 27% usage share of the brand, this means that 85% of their drinkers show loyalty to the brand.
What's the buzz around Jägermeister in Germany?
In October 2022, about 23% of German spirits drinkers had heard about Jägermeister in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Jägermeister in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
