Feodora brand profile in Germany 2022
When it comes to chocolate eaters, brand awareness of Feodora is at 46% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Feodora in Germany?
In total, 13% of German chocolate eaters say they like Feodora. However, in actuality, among the 46% of German respondents who know Feodora, 28% of people like the brand.
What is the usage share of Feodora in Germany?
All in all, 8% of chocolate eaters in Germany use Feodora. That means, of the 46% who know the brand, 17% use them.
How loyal are the customers of Feodora?
Around 6% of chocolate eaters in Germany say they are likely to use Feodora again. Set in relation to the 8% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Feodora in Germany?
In October 2022, about 3% of German chocolate eaters had heard about Feodora in the media, on social media, or in advertising over the past three months. Of the 46% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Feodora in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.