Gordon's brand profile in Germany 2022
How high is the brand awareness of Gordon's in Germany?
When it comes to spirits drinkers, brand awareness of Gordon's is at 65% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Gordon's in Germany?
In total, 13% of German spirits drinkers say they like Gordon's. However, in actuality, among the 65% of German respondents who know Gordon's, 20% of people like the brand.
What is the usage share of Gordon's in Germany?
All in all, 12% of spirits drinkers in Germany use Gordon's. That means, of the 65% who know the brand, 18% use them.
How loyal are the drinkers of Gordon's?
Around 8% of spirits drinkers in Germany say they are likely to use Gordon's again. Set in relation to the 12% usage share of the brand, this means that 67% of their drinkers show loyalty to the brand.
What's the buzz around Gordon's in Germany?
In October 2022, about 6% of German spirits drinkers had heard about Gordon's in the media, on social media, or in advertising over the past three months. Of the 65% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Gordon's in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Gordon's is at 65% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Gordon's in Germany?
In total, 13% of German spirits drinkers say they like Gordon's. However, in actuality, among the 65% of German respondents who know Gordon's, 20% of people like the brand.
What is the usage share of Gordon's in Germany?
All in all, 12% of spirits drinkers in Germany use Gordon's. That means, of the 65% who know the brand, 18% use them.
How loyal are the drinkers of Gordon's?
Around 8% of spirits drinkers in Germany say they are likely to use Gordon's again. Set in relation to the 12% usage share of the brand, this means that 67% of their drinkers show loyalty to the brand.
What's the buzz around Gordon's in Germany?
In October 2022, about 6% of German spirits drinkers had heard about Gordon's in the media, on social media, or in advertising over the past three months. Of the 65% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Gordon's in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
