BIONADE brand profile in Germany 2022
When it comes to soft drink drinkers, brand awareness of BIONADE is at 82% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BIONADE in Germany?
In total, 26% of German soft drink drinkers say they like BIONADE. However, in actuality, among the 82% of German respondents who know BIONADE, 32% of people like the brand.
What is the usage share of BIONADE in Germany?
All in all, 23% of soft drink drinkers in Germany use BIONADE. That means, of the 82% who know the brand, 28% use them.
How loyal are the drinkers of BIONADE?
Around 17% of soft drink drinkers in Germany say they are likely to use BIONADE again. Set in relation to the 23% usage share of the brand, this means that 74% of their drinkers show loyalty to the brand.
What's the buzz around BIONADE in Germany?
In October 2022, about 16% of German soft drink drinkers had heard about BIONADE in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around BIONADE in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.