Kahlúa brand profile in Germany 2022
How high is the brand awareness of Kahlúa in Germany?
When it comes to spirits drinkers, brand awareness of Kahlúa is at 27% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kahlúa in Germany?
In total, 6% of German spirits drinkers say they like Kahlúa. However, in actuality, among the 27% of German respondents who know Kahlúa, 22% of people like the brand.
What is the usage share of Kahlúa in Germany?
All in all, 3% of spirits drinkers in Germany use Kahlúa. That means, of the 27% who know the brand, 11% use them.
How loyal are the drinkers of Kahlúa?
Around 2% of spirits drinkers in Germany say they are likely to use Kahlúa again. Set in relation to the 3% usage share of the brand, this means that 67% of their drinkers show loyalty to the brand.
What's the buzz around Kahlúa in Germany?
In October 2022, about 2% of German spirits drinkers had heard about Kahlúa in the media, on social media, or in advertising over the past three months. Of the 27% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Kahlúa in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Kahlúa is at 27% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kahlúa in Germany?
In total, 6% of German spirits drinkers say they like Kahlúa. However, in actuality, among the 27% of German respondents who know Kahlúa, 22% of people like the brand.
What is the usage share of Kahlúa in Germany?
All in all, 3% of spirits drinkers in Germany use Kahlúa. That means, of the 27% who know the brand, 11% use them.
How loyal are the drinkers of Kahlúa?
Around 2% of spirits drinkers in Germany say they are likely to use Kahlúa again. Set in relation to the 3% usage share of the brand, this means that 67% of their drinkers show loyalty to the brand.
What's the buzz around Kahlúa in Germany?
In October 2022, about 2% of German spirits drinkers had heard about Kahlúa in the media, on social media, or in advertising over the past three months. Of the 27% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Kahlúa in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
