Wodka Gorbatschow brand profile in Germany 2022
How high is the brand awareness of Wodka Gorbatschow in Germany?
When it comes to spirits drinkers, brand awareness of Wodka Gorbatschow is at 88% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wodka Gorbatschow in Germany?
In total, 20% of German spirits drinkers say they like Wodka Gorbatschow. However, in actuality, among the 88% of German respondents who know Wodka Gorbatschow, 23% of people like the brand.
What is the usage share of Wodka Gorbatschow in Germany?
All in all, 14% of spirits drinkers in Germany use Wodka Gorbatschow. That means, of the 88% who know the brand, 16% use them.
How loyal are the drinkers of Wodka Gorbatschow?
Around 11% of spirits drinkers in Germany say they are likely to use Wodka Gorbatschow again. Set in relation to the 14% usage share of the brand, this means that 79% of their drinkers show loyalty to the brand.
What's the buzz around Wodka Gorbatschow in Germany?
In October 2022, about 11% of German spirits drinkers had heard about Wodka Gorbatschow in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Wodka Gorbatschow in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Wodka Gorbatschow is at 88% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wodka Gorbatschow in Germany?
In total, 20% of German spirits drinkers say they like Wodka Gorbatschow. However, in actuality, among the 88% of German respondents who know Wodka Gorbatschow, 23% of people like the brand.
What is the usage share of Wodka Gorbatschow in Germany?
All in all, 14% of spirits drinkers in Germany use Wodka Gorbatschow. That means, of the 88% who know the brand, 16% use them.
How loyal are the drinkers of Wodka Gorbatschow?
Around 11% of spirits drinkers in Germany say they are likely to use Wodka Gorbatschow again. Set in relation to the 14% usage share of the brand, this means that 79% of their drinkers show loyalty to the brand.
What's the buzz around Wodka Gorbatschow in Germany?
In October 2022, about 11% of German spirits drinkers had heard about Wodka Gorbatschow in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Wodka Gorbatschow in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
