Bombay Sapphire brand profile in Germany 2022
How high is the brand awareness of Bombay Sapphire in Germany?
When it comes to spirits drinkers, brand awareness of Bombay Sapphire is at 49% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bombay Sapphire in Germany?
In total, 17% of German spirits drinkers say they like Bombay Sapphire. However, in actuality, among the 49% of German respondents who know Bombay Sapphire, 35% of people like the brand.
What is the usage share of Bombay Sapphire in Germany?
All in all, 12% of spirits drinkers in Germany use Bombay Sapphire. That means, of the 49% who know the brand, 24% use them.
How loyal are the drinkers of Bombay Sapphire?
Around 10% of spirits drinkers in Germany say they are likely to use Bombay Sapphire again. Set in relation to the 12% usage share of the brand, this means that 83% of their drinkers show loyalty to the brand.
What's the buzz around Bombay Sapphire in Germany?
In October 2022, about 10% of German spirits drinkers had heard about Bombay Sapphire in the media, on social media, or in advertising over the past three months. Of the 49% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Bombay Sapphire in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Bombay Sapphire is at 49% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bombay Sapphire in Germany?
In total, 17% of German spirits drinkers say they like Bombay Sapphire. However, in actuality, among the 49% of German respondents who know Bombay Sapphire, 35% of people like the brand.
What is the usage share of Bombay Sapphire in Germany?
All in all, 12% of spirits drinkers in Germany use Bombay Sapphire. That means, of the 49% who know the brand, 24% use them.
How loyal are the drinkers of Bombay Sapphire?
Around 10% of spirits drinkers in Germany say they are likely to use Bombay Sapphire again. Set in relation to the 12% usage share of the brand, this means that 83% of their drinkers show loyalty to the brand.
What's the buzz around Bombay Sapphire in Germany?
In October 2022, about 10% of German spirits drinkers had heard about Bombay Sapphire in the media, on social media, or in advertising over the past three months. Of the 49% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Bombay Sapphire in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
