Ramazzotti brand profile in Germany 2022
How high is the brand awareness of Ramazzotti in Germany?
When it comes to spirits drinkers, brand awareness of Ramazzotti is at 86% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ramazzotti in Germany?
In total, 25% of German spirits drinkers say they like Ramazzotti. However, in actuality, among the 86% of German respondents who know Ramazzotti, 29% of people like the brand.
What is the usage share of Ramazzotti in Germany?
All in all, 19% of spirits drinkers in Germany use Ramazzotti. That means, of the 86% who know the brand, 22% use them.
How loyal are the drinkers of Ramazzotti?
Around 15% of spirits drinkers in Germany say they are likely to use Ramazzotti again. Set in relation to the 19% usage share of the brand, this means that 79% of their drinkers show loyalty to the brand.
What's the buzz around Ramazzotti in Germany?
In October 2022, about 12% of German spirits drinkers had heard about Ramazzotti in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Ramazzotti in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Ramazzotti is at 86% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ramazzotti in Germany?
In total, 25% of German spirits drinkers say they like Ramazzotti. However, in actuality, among the 86% of German respondents who know Ramazzotti, 29% of people like the brand.
What is the usage share of Ramazzotti in Germany?
All in all, 19% of spirits drinkers in Germany use Ramazzotti. That means, of the 86% who know the brand, 22% use them.
How loyal are the drinkers of Ramazzotti?
Around 15% of spirits drinkers in Germany say they are likely to use Ramazzotti again. Set in relation to the 19% usage share of the brand, this means that 79% of their drinkers show loyalty to the brand.
What's the buzz around Ramazzotti in Germany?
In October 2022, about 12% of German spirits drinkers had heard about Ramazzotti in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Ramazzotti in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
