BIO PRIMO brand profile in Germany 2022
How high is the brand awareness of BIO PRIMO in Germany?
When it comes to oat milk drinkers, brand awareness of BIO PRIMO is at 45% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BIO PRIMO in Germany?
In total, 15% of German oat milk drinkers say they like BIO PRIMO. However, in actuality, among the 45% of German respondents who know BIO PRIMO, 33% of people like the brand.
What is the usage share of BIO PRIMO in Germany?
All in all, 12% of oat milk drinkers in Germany use BIO PRIMO. That means, of the 45% who know the brand, 27% use them.
How loyal are the drinkers of BIO PRIMO?
Around 9% of oat milk drinkers in Germany say they are likely to use BIO PRIMO again. Set in relation to the 12% usage share of the brand, this means that 75% of their drinkers show loyalty to the brand.
What's the buzz around BIO PRIMO in Germany?
In October 2022, about 10% of German oat milk drinkers had heard about BIO PRIMO in the media, on social media, or in advertising over the past three months. Of the 45% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around BIO PRIMO in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to oat milk drinkers, brand awareness of BIO PRIMO is at 45% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BIO PRIMO in Germany?
In total, 15% of German oat milk drinkers say they like BIO PRIMO. However, in actuality, among the 45% of German respondents who know BIO PRIMO, 33% of people like the brand.
What is the usage share of BIO PRIMO in Germany?
All in all, 12% of oat milk drinkers in Germany use BIO PRIMO. That means, of the 45% who know the brand, 27% use them.
How loyal are the drinkers of BIO PRIMO?
Around 9% of oat milk drinkers in Germany say they are likely to use BIO PRIMO again. Set in relation to the 12% usage share of the brand, this means that 75% of their drinkers show loyalty to the brand.
What's the buzz around BIO PRIMO in Germany?
In October 2022, about 10% of German oat milk drinkers had heard about BIO PRIMO in the media, on social media, or in advertising over the past three months. Of the 45% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around BIO PRIMO in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
