JACK DANIEL´S brand profile in Germany 2022
How high is the brand awareness of JACK DANIEL´S in Germany?
When it comes to spirits drinkers, brand awareness of JACK DANIEL´S is at 92% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is JACK DANIEL´S in Germany?
In total, 37% of German spirits drinkers say they like JACK DANIEL´S. However, in actuality, among the 92% of German respondents who know JACK DANIEL´S, 40% of people like the brand.
What is the usage share of JACK DANIEL´S in Germany?
All in all, 27% of spirits drinkers in Germany use JACK DANIEL´S. That means, of the 92% who know the brand, 29% use them.
How loyal are the drinkers of JACK DANIEL´S?
Around 22% of spirits drinkers in Germany say they are likely to use JACK DANIEL´S again. Set in relation to the 27% usage share of the brand, this means that 81% of their drinkers show loyalty to the brand.
What's the buzz around JACK DANIEL´S in Germany?
In October 2022, about 21% of German spirits drinkers had heard about JACK DANIEL´S in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around JACK DANIEL´S in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of JACK DANIEL´S is at 92% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is JACK DANIEL´S in Germany?
In total, 37% of German spirits drinkers say they like JACK DANIEL´S. However, in actuality, among the 92% of German respondents who know JACK DANIEL´S, 40% of people like the brand.
What is the usage share of JACK DANIEL´S in Germany?
All in all, 27% of spirits drinkers in Germany use JACK DANIEL´S. That means, of the 92% who know the brand, 29% use them.
How loyal are the drinkers of JACK DANIEL´S?
Around 22% of spirits drinkers in Germany say they are likely to use JACK DANIEL´S again. Set in relation to the 27% usage share of the brand, this means that 81% of their drinkers show loyalty to the brand.
What's the buzz around JACK DANIEL´S in Germany?
In October 2022, about 21% of German spirits drinkers had heard about JACK DANIEL´S in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around JACK DANIEL´S in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
