Almdudler brand profile in Germany 2022
When it comes to soft drink drinkers, brand awareness of Almdudler is at 62% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Almdudler in Germany?
In total, 19% of German soft drink drinkers say they like Almdudler. However, in actuality, among the 62% of German respondents who know Almdudler, 31% of people like the brand.
What is the usage share of Almdudler in Germany?
All in all, 15% of soft drink drinkers in Germany use Almdudler. That means, of the 62% who know the brand, 24% use them.
How loyal are the drinkers of Almdudler?
Around 11% of soft drink drinkers in Germany say they are likely to use Almdudler again. Set in relation to the 15% usage share of the brand, this means that 73% of their drinkers show loyalty to the brand.
What's the buzz around Almdudler in Germany?
In October 2022, about 8% of German soft drink drinkers had heard about Almdudler in the media, on social media, or in advertising over the past three months. Of the 62% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Almdudler in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.