BACARDi brand profile in Germany 2022
How high is the brand awareness of BACARDi in Germany?
When it comes to spirits drinkers, brand awareness of BACARDi is at 90% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BACARDi in Germany?
In total, 38% of German spirits drinkers say they like BACARDi. However, in actuality, among the 90% of German respondents who know BACARDi, 42% of people like the brand.
What is the usage share of BACARDi in Germany?
All in all, 27% of spirits drinkers in Germany use BACARDi. That means, of the 90% who know the brand, 30% use them.
How loyal are the drinkers of BACARDi?
Around 21% of spirits drinkers in Germany say they are likely to use BACARDi again. Set in relation to the 27% usage share of the brand, this means that 78% of their drinkers show loyalty to the brand.
What's the buzz around BACARDi in Germany?
In October 2022, about 23% of German spirits drinkers had heard about BACARDi in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around BACARDi in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of BACARDi is at 90% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BACARDi in Germany?
In total, 38% of German spirits drinkers say they like BACARDi. However, in actuality, among the 90% of German respondents who know BACARDi, 42% of people like the brand.
What is the usage share of BACARDi in Germany?
All in all, 27% of spirits drinkers in Germany use BACARDi. That means, of the 90% who know the brand, 30% use them.
How loyal are the drinkers of BACARDi?
Around 21% of spirits drinkers in Germany say they are likely to use BACARDi again. Set in relation to the 27% usage share of the brand, this means that 78% of their drinkers show loyalty to the brand.
What's the buzz around BACARDi in Germany?
In October 2022, about 23% of German spirits drinkers had heard about BACARDi in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around BACARDi in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
