Absolut Vodka brand profile in Germany 2022
How high is the brand awareness of Absolut Vodka in Germany?
When it comes to spirits drinkers, brand awareness of Absolut Vodka is at 80% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Absolut Vodka in Germany?
In total, 27% of German spirits drinkers say they like Absolut Vodka. However, in actuality, among the 80% of German respondents who know Absolut Vodka, 34% of people like the brand.
What is the usage share of Absolut Vodka in Germany?
All in all, 25% of spirits drinkers in Germany use Absolut Vodka. That means, of the 80% who know the brand, 31% use them.
How loyal are the drinkers of Absolut Vodka?
Around 19% of spirits drinkers in Germany say they are likely to use Absolut Vodka again. Set in relation to the 25% usage share of the brand, this means that 76% of their drinkers show loyalty to the brand.
What's the buzz around Absolut Vodka in Germany?
In October 2022, about 18% of German spirits drinkers had heard about Absolut Vodka in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Absolut Vodka in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Absolut Vodka is at 80% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Absolut Vodka in Germany?
In total, 27% of German spirits drinkers say they like Absolut Vodka. However, in actuality, among the 80% of German respondents who know Absolut Vodka, 34% of people like the brand.
What is the usage share of Absolut Vodka in Germany?
All in all, 25% of spirits drinkers in Germany use Absolut Vodka. That means, of the 80% who know the brand, 31% use them.
How loyal are the drinkers of Absolut Vodka?
Around 19% of spirits drinkers in Germany say they are likely to use Absolut Vodka again. Set in relation to the 25% usage share of the brand, this means that 76% of their drinkers show loyalty to the brand.
What's the buzz around Absolut Vodka in Germany?
In October 2022, about 18% of German spirits drinkers had heard about Absolut Vodka in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Absolut Vodka in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
