Smirnoff brand profile in Germany 2022
How high is the brand awareness of Smirnoff in Germany?
When it comes to spirits drinkers, brand awareness of Smirnoff is at 80% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Smirnoff in Germany?
In total, 18% of German spirits drinkers say they like Smirnoff. However, in actuality, among the 80% of German respondents who know Smirnoff, 22% of people like the brand.
What is the usage share of Smirnoff in Germany?
All in all, 11% of spirits drinkers in Germany use Smirnoff. That means, of the 80% who know the brand, 14% use them.
How loyal are the drinkers of Smirnoff?
Around 8% of spirits drinkers in Germany say they are likely to use Smirnoff again. Set in relation to the 11% usage share of the brand, this means that 73% of their drinkers show loyalty to the brand.
What's the buzz around Smirnoff in Germany?
In October 2022, about 4% of German spirits drinkers had heard about Smirnoff in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around Smirnoff in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Smirnoff is at 80% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Smirnoff in Germany?
In total, 18% of German spirits drinkers say they like Smirnoff. However, in actuality, among the 80% of German respondents who know Smirnoff, 22% of people like the brand.
What is the usage share of Smirnoff in Germany?
All in all, 11% of spirits drinkers in Germany use Smirnoff. That means, of the 80% who know the brand, 14% use them.
How loyal are the drinkers of Smirnoff?
Around 8% of spirits drinkers in Germany say they are likely to use Smirnoff again. Set in relation to the 11% usage share of the brand, this means that 73% of their drinkers show loyalty to the brand.
What's the buzz around Smirnoff in Germany?
In October 2022, about 4% of German spirits drinkers had heard about Smirnoff in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around Smirnoff in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
