Baileys brand profile in the UK 2022
How high is the brand awareness of Baileys in the UK?
When it comes to spirits drinkers, brand awareness of Baileys is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Baileys in the UK?
In total, 44% of UK spirits drinkers say they like Baileys. However, in actuality, among the 92% of UK respondents who know Baileys, 48% of people like the brand.
What is the usage share of Baileys in the UK?
All in all, 41% of spirits drinkers in the UK use Baileys. That means, of the 92% who know the brand, 45% use them.
How loyal are the drinkers of Baileys?
Around 33% of spirits drinkers in the UK say they are likely to use Baileys again. Set in relation to the 41% usage share of the brand, this means that 80% of their drinkers show loyalty to the brand.
What's the buzz around Baileys in the UK?
In October 2022, about 22% of UK spirits drinkers had heard about Baileys in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Baileys in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Baileys is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Baileys in the UK?
In total, 44% of UK spirits drinkers say they like Baileys. However, in actuality, among the 92% of UK respondents who know Baileys, 48% of people like the brand.
What is the usage share of Baileys in the UK?
All in all, 41% of spirits drinkers in the UK use Baileys. That means, of the 92% who know the brand, 45% use them.
How loyal are the drinkers of Baileys?
Around 33% of spirits drinkers in the UK say they are likely to use Baileys again. Set in relation to the 41% usage share of the brand, this means that 80% of their drinkers show loyalty to the brand.
What's the buzz around Baileys in the UK?
In October 2022, about 22% of UK spirits drinkers had heard about Baileys in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Baileys in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
