JACK DANIEL´S brand profile in the UK 2022
How high is the brand awareness of JACK DANIEL´S in the UK?
When it comes to spirits drinkers, brand awareness of JACK DANIEL´S is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is JACK DANIEL´S in the UK?
In total, 34% of UK spirits drinkers say they like JACK DANIEL´S. However, in actuality, among the 92% of UK respondents who know JACK DANIEL´S, 37% of people like the brand.
What is the usage share of JACK DANIEL´S in the UK?
All in all, 31% of spirits drinkers in the UK use JACK DANIEL´S. That means, of the 92% who know the brand, 34% use them.
How loyal are the drinkers of JACK DANIEL´S?
Around 26% of spirits drinkers in the UK say they are likely to use JACK DANIEL´S again. Set in relation to the 31% usage share of the brand, this means that 84% of their drinkers show loyalty to the brand.
What's the buzz around JACK DANIEL´S in the UK?
In October 2022, about 18% of UK spirits drinkers had heard about JACK DANIEL´S in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around JACK DANIEL´S in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of JACK DANIEL´S is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is JACK DANIEL´S in the UK?
In total, 34% of UK spirits drinkers say they like JACK DANIEL´S. However, in actuality, among the 92% of UK respondents who know JACK DANIEL´S, 37% of people like the brand.
What is the usage share of JACK DANIEL´S in the UK?
All in all, 31% of spirits drinkers in the UK use JACK DANIEL´S. That means, of the 92% who know the brand, 34% use them.
How loyal are the drinkers of JACK DANIEL´S?
Around 26% of spirits drinkers in the UK say they are likely to use JACK DANIEL´S again. Set in relation to the 31% usage share of the brand, this means that 84% of their drinkers show loyalty to the brand.
What's the buzz around JACK DANIEL´S in the UK?
In October 2022, about 18% of UK spirits drinkers had heard about JACK DANIEL´S in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around JACK DANIEL´S in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
