Malibu brand profile in Germany 2022
How high is the brand awareness of Malibu in Germany?
When it comes to spirits drinkers, brand awareness of Malibu is at 76% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Malibu in Germany?
In total, 21% of German spirits drinkers say they like Malibu. However, in actuality, among the 76% of German respondents who know Malibu, 28% of people like the brand.
What is the usage share of Malibu in Germany?
All in all, 14% of spirits drinkers in Germany use Malibu. That means, of the 76% who know the brand, 18% use them.
How loyal are the drinkers of Malibu?
Around 11% of spirits drinkers in Germany say they are likely to use Malibu again. Set in relation to the 14% usage share of the brand, this means that 79% of their drinkers show loyalty to the brand.
What's the buzz around Malibu in Germany?
In October 2022, about 5% of German spirits drinkers had heard about Malibu in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Malibu in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Malibu is at 76% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Malibu in Germany?
In total, 21% of German spirits drinkers say they like Malibu. However, in actuality, among the 76% of German respondents who know Malibu, 28% of people like the brand.
What is the usage share of Malibu in Germany?
All in all, 14% of spirits drinkers in Germany use Malibu. That means, of the 76% who know the brand, 18% use them.
How loyal are the drinkers of Malibu?
Around 11% of spirits drinkers in Germany say they are likely to use Malibu again. Set in relation to the 14% usage share of the brand, this means that 79% of their drinkers show loyalty to the brand.
What's the buzz around Malibu in Germany?
In October 2022, about 5% of German spirits drinkers had heard about Malibu in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Malibu in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
