afri cola brand profile in Germany 2022
When it comes to soft drink drinkers, brand awareness of afri cola is at 81% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is afri cola in Germany?
In total, 22% of German soft drink drinkers say they like afri cola. However, in actuality, among the 81% of German respondents who know afri cola, 27% of people like the brand.
What is the usage share of afri cola in Germany?
All in all, 16% of soft drink drinkers in Germany use afri cola. That means, of the 81% who know the brand, 20% use them.
How loyal are the drinkers of afri cola?
Around 11% of soft drink drinkers in Germany say they are likely to use afri cola again. Set in relation to the 16% usage share of the brand, this means that 69% of their drinkers show loyalty to the brand.
What's the buzz around afri cola in Germany?
In October 2022, about 10% of German soft drink drinkers had heard about afri cola in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around afri cola in Germany.
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