Vita-Cola brand profile in Germany 2022
When it comes to soft drink drinkers, brand awareness of Vita-Cola is at 55% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vita-Cola in Germany?
In total, 13% of German soft drink drinkers say they like Vita-Cola. However, in actuality, among the 55% of German respondents who know Vita-Cola, 24% of people like the brand.
What is the usage share of Vita-Cola in Germany?
All in all, 10% of soft drink drinkers in Germany use Vita-Cola. That means, of the 55% who know the brand, 18% use them.
How loyal are the drinkers of Vita-Cola?
Around 9% of soft drink drinkers in Germany say they are likely to use Vita-Cola again. Set in relation to the 10% usage share of the brand, this means that 90% of their drinkers show loyalty to the brand.
What's the buzz around Vita-Cola in Germany?
In October 2022, about 3% of German soft drink drinkers had heard about Vita-Cola in the media, on social media, or in advertising over the past three months. Of the 55% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around Vita-Cola in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.