Havana Club brand profile in Germany 2022
How high is the brand awareness of Havana Club in Germany?
When it comes to spirits drinkers, brand awareness of Havana Club is at 85% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Havana Club in Germany?
In total, 25% of German spirits drinkers say they like Havana Club. However, in actuality, among the 85% of German respondents who know Havana Club, 29% of people like the brand.
What is the usage share of Havana Club in Germany?
All in all, 17% of spirits drinkers in Germany use Havana Club. That means, of the 85% who know the brand, 20% use them.
How loyal are the drinkers of Havana Club?
Around 13% of spirits drinkers in Germany say they are likely to use Havana Club again. Set in relation to the 17% usage share of the brand, this means that 76% of their drinkers show loyalty to the brand.
What's the buzz around Havana Club in Germany?
In October 2022, about 12% of German spirits drinkers had heard about Havana Club in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Havana Club in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Havana Club is at 85% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Havana Club in Germany?
In total, 25% of German spirits drinkers say they like Havana Club. However, in actuality, among the 85% of German respondents who know Havana Club, 29% of people like the brand.
What is the usage share of Havana Club in Germany?
All in all, 17% of spirits drinkers in Germany use Havana Club. That means, of the 85% who know the brand, 20% use them.
How loyal are the drinkers of Havana Club?
Around 13% of spirits drinkers in Germany say they are likely to use Havana Club again. Set in relation to the 17% usage share of the brand, this means that 76% of their drinkers show loyalty to the brand.
What's the buzz around Havana Club in Germany?
In October 2022, about 12% of German spirits drinkers had heard about Havana Club in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Havana Club in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
