Campari brand profile in Germany 2022
When it comes to spirits drinkers, brand awareness of Campari is at 81% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Campari in Germany?
In total, 22% of German spirits drinkers say they like Campari. However, in actuality, among the 81% of German respondents who know Campari, 27% of people like the brand.
What is the usage share of Campari in Germany?
All in all, 16% of spirits drinkers in Germany use Campari. That means, of the 81% who know the brand, 20% use them.
How loyal are the drinkers of Campari?
Around 12% of spirits drinkers in Germany say they are likely to use Campari again. Set in relation to the 16% usage share of the brand, this means that 75% of their drinkers show loyalty to the brand.
What's the buzz around Campari in Germany?
In October 2022, about 9% of German spirits drinkers had heard about Campari in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Campari in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.