Baileys brand profile in Germany 2022
How high is the brand awareness of Baileys in Germany?
When it comes to spirits drinkers, brand awareness of Baileys is at 89% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Baileys in Germany?
In total, 46% of German spirits drinkers say they like Baileys. However, in actuality, among the 89% of German respondents who know Baileys, 52% of people like the brand.
What is the usage share of Baileys in Germany?
All in all, 37% of spirits drinkers in Germany use Baileys. That means, of the 89% who know the brand, 42% use them.
How loyal are the drinkers of Baileys?
Around 32% of spirits drinkers in Germany say they are likely to use Baileys again. Set in relation to the 37% usage share of the brand, this means that 86% of their drinkers show loyalty to the brand.
What's the buzz around Baileys in Germany?
In October 2022, about 21% of German spirits drinkers had heard about Baileys in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Baileys in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Baileys is at 89% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Baileys in Germany?
In total, 46% of German spirits drinkers say they like Baileys. However, in actuality, among the 89% of German respondents who know Baileys, 52% of people like the brand.
What is the usage share of Baileys in Germany?
All in all, 37% of spirits drinkers in Germany use Baileys. That means, of the 89% who know the brand, 42% use them.
How loyal are the drinkers of Baileys?
Around 32% of spirits drinkers in Germany say they are likely to use Baileys again. Set in relation to the 37% usage share of the brand, this means that 86% of their drinkers show loyalty to the brand.
What's the buzz around Baileys in Germany?
In October 2022, about 21% of German spirits drinkers had heard about Baileys in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Baileys in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
