Asbach brand profile in Germany 2022
How high is the brand awareness of Asbach in Germany?
When it comes to spirits drinkers, brand awareness of Asbach is at 76% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Asbach in Germany?
In total, 11% of German spirits drinkers say they like Asbach. However, in actuality, among the 76% of German respondents who know Asbach, 14% of people like the brand.
What is the usage share of Asbach in Germany?
All in all, 8% of spirits drinkers in Germany use Asbach. That means, of the 76% who know the brand, 11% use them.
How loyal are the drinkers of Asbach?
Around 6% of spirits drinkers in Germany say they are likely to use Asbach again. Set in relation to the 8% usage share of the brand, this means that 75% of their drinkers show loyalty to the brand.
What's the buzz around Asbach in Germany?
In October 2022, about 6% of German spirits drinkers had heard about Asbach in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Asbach in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Asbach is at 76% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Asbach in Germany?
In total, 11% of German spirits drinkers say they like Asbach. However, in actuality, among the 76% of German respondents who know Asbach, 14% of people like the brand.
What is the usage share of Asbach in Germany?
All in all, 8% of spirits drinkers in Germany use Asbach. That means, of the 76% who know the brand, 11% use them.
How loyal are the drinkers of Asbach?
Around 6% of spirits drinkers in Germany say they are likely to use Asbach again. Set in relation to the 8% usage share of the brand, this means that 75% of their drinkers show loyalty to the brand.
What's the buzz around Asbach in Germany?
In October 2022, about 6% of German spirits drinkers had heard about Asbach in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Asbach in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
