Aperol brand profile in Germany 2022
How high is the brand awareness of Aperol in Germany?
When it comes to spirits drinkers, brand awareness of Aperol is at 82% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Aperol in Germany?
In total, 33% of German spirits drinkers say they like Aperol. However, in actuality, among the 82% of German respondents who know Aperol, 40% of people like the brand.
What is the usage share of Aperol in Germany?
All in all, 33% of spirits drinkers in Germany use Aperol. That means, of the 82% who know the brand, 40% use them.
How loyal are the drinkers of Aperol?
Around 27% of spirits drinkers in Germany say they are likely to use Aperol again. Set in relation to the 33% usage share of the brand, this means that 82% of their drinkers show loyalty to the brand.
What's the buzz around Aperol in Germany?
In October 2022, about 24% of German spirits drinkers had heard about Aperol in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Aperol in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Aperol is at 82% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Aperol in Germany?
In total, 33% of German spirits drinkers say they like Aperol. However, in actuality, among the 82% of German respondents who know Aperol, 40% of people like the brand.
What is the usage share of Aperol in Germany?
All in all, 33% of spirits drinkers in Germany use Aperol. That means, of the 82% who know the brand, 40% use them.
How loyal are the drinkers of Aperol?
Around 27% of spirits drinkers in Germany say they are likely to use Aperol again. Set in relation to the 33% usage share of the brand, this means that 82% of their drinkers show loyalty to the brand.
What's the buzz around Aperol in Germany?
In October 2022, about 24% of German spirits drinkers had heard about Aperol in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Aperol in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
