Schweppes brand profile in Germany 2022
How high is the brand awareness of Schweppes in Germany?
When it comes to soft drink drinkers, brand awareness of Schweppes is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Schweppes in Germany?
In total, 36% of German soft drink drinkers say they like Schweppes. However, in actuality, among the 91% of German respondents who know Schweppes, 40% of people like the brand.
What is the usage share of Schweppes in Germany?
All in all, 31% of soft drink drinkers in Germany use Schweppes. That means, of the 91% who know the brand, 34% use them.
How loyal are the drinkers of Schweppes?
Around 25% of soft drink drinkers in Germany say they are likely to use Schweppes again. Set in relation to the 31% usage share of the brand, this means that 81% of their drinkers show loyalty to the brand.
What's the buzz around Schweppes in Germany?
In October 2022, about 21% of German soft drink drinkers had heard about Schweppes in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Schweppes in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to soft drink drinkers, brand awareness of Schweppes is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Schweppes in Germany?
In total, 36% of German soft drink drinkers say they like Schweppes. However, in actuality, among the 91% of German respondents who know Schweppes, 40% of people like the brand.
What is the usage share of Schweppes in Germany?
All in all, 31% of soft drink drinkers in Germany use Schweppes. That means, of the 91% who know the brand, 34% use them.
How loyal are the drinkers of Schweppes?
Around 25% of soft drink drinkers in Germany say they are likely to use Schweppes again. Set in relation to the 31% usage share of the brand, this means that 81% of their drinkers show loyalty to the brand.
What's the buzz around Schweppes in Germany?
In October 2022, about 21% of German soft drink drinkers had heard about Schweppes in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Schweppes in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
