ViO BiO LiMO brand profile in Germany 2022
When it comes to soft drink drinkers, brand awareness of ViO BiO LiMO is at 61% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ViO BiO LiMO in Germany?
In total, 16% of German soft drink drinkers say they like ViO BiO LiMO. However, in actuality, among the 61% of German respondents who know ViO BiO LiMO, 26% of people like the brand.
What is the usage share of ViO BiO LiMO in Germany?
All in all, 13% of soft drink drinkers in Germany use ViO BiO LiMO. That means, of the 61% who know the brand, 21% use them.
How loyal are the drinkers of ViO BiO LiMO?
Around 10% of soft drink drinkers in Germany say they are likely to use ViO BiO LiMO again. Set in relation to the 13% usage share of the brand, this means that 77% of their drinkers show loyalty to the brand.
What's the buzz around ViO BiO LiMO in Germany?
In October 2022, about 8% of German soft drink drinkers had heard about ViO BiO LiMO in the media, on social media, or in advertising over the past three months. Of the 61% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around ViO BiO LiMO in Germany.
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